Trade smarter.
Move faster.
Earn more.
The first purpose-built platform ecosystem for South African cereals trading — connecting traders, sellers, buyers, and transporters in one network.
We are a South African online marketplace platform that simplifies and defragments the agricultural supply chain — connecting farmers, processors, traders and logistical partners, while empowering them with automated tools.
"Agricultural commodity trading in South Africa runs on WhatsApp group chats, spreadsheets, and good luck."
This costs traders, farmers and logistics firms time, money, and real opportunities every single day.
100+ WhatsApp chats, zero structure
Critical deal messages buried in noise. Missed opportunities, wrong loads, costly errors.
Limited network = limited deals
Traders and farmers only reach their existing contacts. Better prices exist. They just can't see them.
Manual admin kills margins
Quotes, contracts, logistics, and invoices done by hand — taking hours that should take seconds.
One network.
Every role in the chain.
Reidar connects all four roles in agri-commodity trading — each with their own purpose-built toolset — into a single, efficient marketplace.
Built for every role in the chain
Each platform delivers standalone tool value, with even more unlocked when connected to the marketplace.
TradeTech
For agricultural commodity traders. Automate your full operation — quotes, deals, contracts, logistics, and admin — in one place.
LogisTech
For transport contractors. Bid on loads, manage your fleet, and build a verified logistics operation.
SellTech
For farmers and processors selling cereals. List inventory, receive offers, and manage your sales pipeline.
BuyTech
For feedlots, mills, and processors. Source cereal commodities at better prices with smarter acquisition tools.
Every deal.
Every route.
On one map.
Reidar maps the entire trade — from farm origin to buyer destination. Traders see live deal routes across South Africa. Transporters bid on loads in real time.
Simple. Fast. Yours.
Pick your platform
Sign up for the platform that matches your role — trader, transporter, seller, or buyer. Each has its own purpose-built toolset ready on day one.
Run your operation
Manage quotes, loads, deals, and logistics from one workspace. Automate admin that used to take hours. Get control of your margins.
Connect to the market
As platforms connect, your deals reach a wider network. More buyers. More sellers. Better prices. All without leaving Reidar.
Pay per action. Nothing else.
No monthly subscriptions. No seat fees. You only pay when you execute. Low barrier to entry for every business size.
Trading Operations
Logistics Operations
Seller Operations
Buyer Operations
From the Reidar blog
How Reidar supports the UN Sustainable Development Goals
Reidar advances three of the United Nations Sustainable Development Goals (SDGs) by digitising and defragmenting South Africa's agricultural supply chain — SDG 2 (Zero Hunger), SDG 8 (Decent Work & Economic Growth), and SDG 9 (Industry, Innovation & Infrastructure) — each grounded in peer-reviewed economic research.
Ready to trade smarter?
TradeTech is live now. Join the traders already building a better operation — or register your interest for upcoming platforms.
Register your interest
We'll notify you when your platform is ready.